
There's an old saying that any advertising is good advertising, but something tells us that the media attention received by the 2011 Dodge Durango Citadel at this past weekend’s National Cherry Blossom Festival Parade in Washington D.C. isn't exactly what the Chrysler Group had in mind for publicity.

The driver was forced to come to a halt and open the bonnet to see what was going on. The situation only got worse as flames started spilling out and eventually something blew up. At the same time, the parade came to a stop and the crowd went video-crazy.