
‘Remember’ is the name of Infiniti’s new campaign for the 2012 M Hybrid, which is set to launch in the USA in spring of 2011 with prices starting from $53,700. The 31 second spot takes us on a quick journey through the history of hybrids, beginning with the first hybrid car in 1888, to the hybrid patent in 1909, and through the hybrids of the 1970s on to today’s hybrid models including the Lexus GS 450h, which can be seen in the ad parked on the road.

There’s no mention in the commercial on the model that single handedly made hybrids a household word bringing the technology to the masses – we’re talking of course about the first generation Toyota Prius.